The competition for the top spot in the app stores is heating up quickly, but the paths to get there are becoming more and more constrained. It is undeniably a bottleneck scenario for both users and developers. Yes, we mentioned users since choosing one app from among the many available is just as challenging for them as it is for the creators. The evolution of app store optimization appears to have started as a problem-solving tool in this failing app market, even though the app shops are still working on creating better search algorithms that can jointly provide support at both ends.
Let's go over some important information about app store optimization that you should know in order to better grasp it and use this instrument for app marketing even more effectively.
The year that saw the most growth in both mobile and ASO specifically was 2013. Infect was the year that marketers and developers learned that ASO was a thing, and that it was a thing that was done well.
According to a Forrester report, "General browsing in an app store" took first position among the new app discovery techniques with 63% on iOS and 58% on Android. This demonstrates how heavily reliant consumers are now on Search.
The fact that over 6,000,000 different terms are searched on Google Play each month makes this information much more exciting; this eye-catching information was presented by Google last year. It makes a significant discovery about how interested individuals are to see what the search results have to offer.
App Store Optimization is the ideal technique for promoting the app with a modest budget and to take the top spot in the organic search results, according to remarkable testimonials from both huge competitors and small developers.
Don't anticipate your one-time work to optimize the app features to result in success for your app, is a key piece of advise that this tool for app developers includes. Every optimized feature must be continuously monitored by ASO, and any necessary improvements must be evaluated periodically.
The good news is that even app retailers are paying attention to it. It doesn't come as a surprise, though, because they had to act now that consumers had made it plain what they expected. Both of the major app stores, Google Play and the App Store, have moved forward with implementing the necessary modifications to their app store search algorithms and are continuously trying to improve it. As a result of these adjustments, their search results are now more pertinent, and at the same time, the developers are now focusing on optimizing the key elements of their applications.
What features should developers optimize to improve their app's rating in the app store, and how do these features actually help users?
The optimization of the app's name or title is essential since it enables the developers to use a term with high search volume. Now, altering the app title repeatedly would not do justice to the results, thus it is crucial to conduct thorough study prior in order to choose the optimal keyword. By doing this, the app will begin to experience better rankings, which will be followed by positive reviews and market buzz.
Even more important than you would have anticipated is keyword optimization. For big target conversion, it necessitates studying the competitors, search volume, and also the word phrases. It is preferable to first research the app categories that will provide you with a particular keyword before deciding on a collection of keywords for your app. Your app's metadata will be effectively created through this method, improving search visibility in the app store.
The very first written contact from the developers comes in the form of an app description. Before selecting whether or not to download the app, the potential consumers will undoubtedly depend on it. Therefore, it must be very persuasive, appealing, and engaging. Excellent descriptions with lots of keywords in them will not only get fantastic visibility, but they will also encourage additional downloads.
Another tool with a significant role to play in visual communication with users is the screenshot. The main objective is to impress potential consumers with your amazing graphics, and the screenshots should do that. They scan screenshots to determine whether the app is worthwhile installing just after reading the app description. So screenshots are a good way to get people interested by including one-liners that only serve to describe what the program can do; you never know, the user might be seeking for something similar.
The app symbol should be considered a significant aspect as well because it has a direct impact on your app download statistics. Given that it will represent your brand when the app becomes popular, it is unquestionably just as significant as your company logo. In order for users to know the app only by looking at its icon, it must be distinctive. An appealing symbol will undoubtedly get attention and then downloads.
